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New media and public relations / edited by Sandra Duhe

Contributor(s): Material type: TextTextPublication details: New York : 2017.Edition: 3rd edDescription: 336pISBN:
  • 9781433132735
Subject(s): DDC classification:
  • 302.231 DUH
Contents:
State of the Field: Research Trajectories in New Media and Public Relations - Sandra Duhé......... Where Have Publics Gone? The Absence of Publics in New Media Research - Dejan Verčič, Ana Tkalac Verčič, and Krishnamurthy Sriramesh......... Personability Is the New Likeability: The Importance of Creating a Persona for Public Relations in Social Media - Soo-Kwang (Klive) Oh......... Visual Modalities in Online Public Relations and Marketing: The Role of Emojis - Michail Vafeiadis......... New Media, Vlogging and Public Relations Historiophoty. - Jordi Xifra and Maria-Rosa Collell......... Cognitive Listening Theory and Public Relations Practices in New Media - Jeffrey D. Brand and Melissa L. Beall......... Mobile Corporate Communication: Potentials and Contemporary Practices - Cornelia Wolf and Ansgar Zerfass......... What's ROI Got to Do with It?. - Yi Grace Ji, Zifei "Fay" Chen, Cong Li, and Don W. Stacks......... Blurring the Lines between Personal and Organizational Identity: The Role of Identity Construction on Twitter when Leaders Change Organizations - Sarah Bonewits Feldner and Kati Tusinski Berg......... Strategically Disconnected: The Great Divide between What Banks Provide and What Publics Want on Social Media - Marcia W. DiStaso and Chelsea Amaral......... New Media in Investor Relations - Alexander V. Laskin......... Fortune 500 Social Media Policies: A Content Analysis Study - Daradirek "Gee" Ekachai and David L. Brinker, Jr.......... Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector - Karen E. Sutherland and Angela K. Y. Mak......... Ethics of Control Mutuality and Implications for Social Media Practice in the Nonprofit Sector - Diana C. Sisson......... Building Digital Bridges through Evidence-Based Practices in Social Media Pedagogy - Karen Freberg......... Ethical Implications of Organizations Engaging on Social Media: An Application of the Ethic of Care Philosophy - Tina McCorkindale......... Extending Ethical Public Relations: Practitioners' Attitudes and Perceptions about Acceptable Professional Activities in Social Media - Margalit Toledano......... The Changes in Modern Activist Communication: Theoretical Insights into New Challenges for Public Relations - Romy Fröhlich......... Understanding Communicative Activism of Publics in Digital Network Society: A Taxonomy of Digitalized Communicative Actions - Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim......... The Use of Blogging as Online Grassroots Activism: Analysis of the Scott Sisters Case - Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown......... Hashtags for Health? On the Strategic Use of Hashtags in a Multi-Sectoral Advocacy Coalition - Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo......... Responsiveness and Interactivity: Relational Maintenance Strategies in an Online Environment - Ruth Avidar......... The Democracy of Reddit: Transparency and Two Way Communication in Online Community Management - Amber L. Hutchins and Natalie T. J. Tindall......... The Challenge of True Engagement: How 21st Century Gay Pride Organizations Strategically Use Social Media to Mobilize Key Stakeholders - Dean E. Mundy......... Perception Is Reality: Understanding Tactics That Enhance or Diminish Credibility in Social Media - Carolyn Mae Kim......... A Communicatively Constituted Online Crisis: A Theoretical Proposition for Studying Crisis Development in Social Media Communicative Interactions - Chiara Valentini, Stefania Romenti, and Dean Kruckeberg......... Digital Naturals and the Rise of Paracrises: The Shape of Modern Crisis Communication - W. Timothy Coombs......... From Text, to the Static Image, to Live-Streaming Apps: An Overview of Social Media Technology Use during the Critical Period of a Crisis - Joe Downing......... Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication - Yan Jin, Lucinda Austin, Jeanine P. D. Guidry, and Candace Parrish......... Back to Basics: Examining Key Demographics in New Media and Crisis Communication - Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin.........
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State of the Field: Research Trajectories in New Media and Public Relations - Sandra Duhé.........

Where Have Publics Gone? The Absence of Publics in New Media Research - Dejan Verčič, Ana Tkalac Verčič, and Krishnamurthy Sriramesh.........

Personability Is the New Likeability: The Importance of Creating a Persona for Public Relations in Social Media - Soo-Kwang (Klive) Oh.........

Visual Modalities in Online Public Relations and Marketing: The Role of Emojis - Michail Vafeiadis.........

New Media, Vlogging and Public Relations Historiophoty. - Jordi Xifra and Maria-Rosa Collell.........

Cognitive Listening Theory and Public Relations Practices in New Media - Jeffrey D. Brand and Melissa L. Beall.........

Mobile Corporate Communication: Potentials and Contemporary Practices - Cornelia Wolf and Ansgar Zerfass.........

What's ROI Got to Do with It?. - Yi Grace Ji, Zifei "Fay" Chen, Cong Li, and Don W. Stacks.........

Blurring the Lines between Personal and Organizational Identity: The Role of Identity Construction on Twitter when Leaders Change Organizations - Sarah Bonewits Feldner and Kati Tusinski Berg.........

Strategically Disconnected: The Great Divide between What Banks Provide and What Publics Want on Social Media - Marcia W. DiStaso and Chelsea Amaral.........

New Media in Investor Relations - Alexander V. Laskin.........

Fortune 500 Social Media Policies: A Content Analysis Study - Daradirek "Gee" Ekachai and David L. Brinker, Jr..........

Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector - Karen E. Sutherland and Angela K. Y. Mak.........

Ethics of Control Mutuality and Implications for Social Media Practice in the Nonprofit Sector - Diana C. Sisson.........

Building Digital Bridges through Evidence-Based Practices in Social Media Pedagogy - Karen Freberg.........

Ethical Implications of Organizations Engaging on Social Media: An Application of the Ethic of Care Philosophy - Tina McCorkindale.........

Extending Ethical Public Relations: Practitioners' Attitudes and Perceptions about Acceptable Professional Activities in Social Media - Margalit Toledano.........

The Changes in Modern Activist Communication: Theoretical Insights into New Challenges for Public Relations - Romy Fröhlich.........

Understanding Communicative Activism of Publics in Digital Network Society: A Taxonomy of Digitalized Communicative Actions - Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim.........

The Use of Blogging as Online Grassroots Activism: Analysis of the Scott Sisters Case - Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown.........

Hashtags for Health? On the Strategic Use of Hashtags in a Multi-Sectoral Advocacy Coalition - Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo.........

Responsiveness and Interactivity: Relational Maintenance Strategies in an Online Environment - Ruth Avidar.........

The Democracy of Reddit: Transparency and Two Way Communication in Online Community Management - Amber L. Hutchins and Natalie T. J. Tindall.........

The Challenge of True Engagement: How 21st Century Gay Pride Organizations Strategically Use Social Media to Mobilize Key Stakeholders - Dean E. Mundy.........

Perception Is Reality: Understanding Tactics That Enhance or Diminish Credibility in Social Media - Carolyn Mae Kim.........

A Communicatively Constituted Online Crisis: A Theoretical Proposition for Studying Crisis Development in Social Media Communicative Interactions - Chiara Valentini, Stefania Romenti, and Dean Kruckeberg.........

Digital Naturals and the Rise of Paracrises: The Shape of Modern Crisis Communication - W. Timothy Coombs.........

From Text, to the Static Image, to Live-Streaming Apps: An Overview of Social Media Technology Use during the Critical Period of a Crisis - Joe Downing.........

Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication - Yan Jin, Lucinda Austin, Jeanine P. D. Guidry, and Candace Parrish.........

Back to Basics: Examining Key Demographics in New Media and Crisis Communication - Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin.........

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