New media and public relations / (Record no. 38996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04748nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250519b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781433132735 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | DUH |
| 245 ## - TITLE STATEMENT | |
| Title | New media and public relations / |
| Statement of responsibility, etc | edited by Sandra Duhe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Total number of pages | 336p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | State of the Field: Research Trajectories in New Media and Public Relations - Sandra Duhé.........<br/><br/>Where Have Publics Gone? The Absence of Publics in New Media Research - Dejan Verčič, Ana Tkalac Verčič, and Krishnamurthy Sriramesh......... <br/><br/>Personability Is the New Likeability: The Importance of Creating a Persona for Public Relations in Social Media - Soo-Kwang (Klive) Oh.........<br/><br/>Visual Modalities in Online Public Relations and Marketing: The Role of Emojis - Michail Vafeiadis.........<br/><br/>New Media, Vlogging and Public Relations Historiophoty. - Jordi Xifra and Maria-Rosa Collell.........<br/><br/>Cognitive Listening Theory and Public Relations Practices in New Media - Jeffrey D. Brand and Melissa L. Beall.........<br/><br/>Mobile Corporate Communication: Potentials and Contemporary Practices - Cornelia Wolf and Ansgar Zerfass.........<br/><br/>What's ROI Got to Do with It?. - Yi Grace Ji, Zifei "Fay" Chen, Cong Li, and Don W. Stacks......... <br/><br/>Blurring the Lines between Personal and Organizational Identity: The Role of Identity Construction on Twitter when Leaders Change Organizations - Sarah Bonewits Feldner and Kati Tusinski Berg.........<br/><br/>Strategically Disconnected: The Great Divide between What Banks Provide and What Publics Want on Social Media - Marcia W. DiStaso and Chelsea Amaral.........<br/><br/>New Media in Investor Relations - Alexander V. Laskin.........<br/><br/>Fortune 500 Social Media Policies: A Content Analysis Study - Daradirek "Gee" Ekachai and David L. Brinker, Jr..........<br/><br/>Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector - Karen E. Sutherland and Angela K. Y. Mak.........<br/><br/>Ethics of Control Mutuality and Implications for Social Media Practice in the Nonprofit Sector - Diana C. Sisson.........<br/><br/>Building Digital Bridges through Evidence-Based Practices in Social Media Pedagogy - Karen Freberg.........<br/><br/>Ethical Implications of Organizations Engaging on Social Media: An Application of the Ethic of Care Philosophy - Tina McCorkindale.........<br/><br/>Extending Ethical Public Relations: Practitioners' Attitudes and Perceptions about Acceptable Professional Activities in Social Media - Margalit Toledano.........<br/><br/>The Changes in Modern Activist Communication: Theoretical Insights into New Challenges for Public Relations - Romy Fröhlich.........<br/><br/>Understanding Communicative Activism of Publics in Digital Network Society: A Taxonomy of Digitalized Communicative Actions - Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim.........<br/><br/>The Use of Blogging as Online Grassroots Activism: Analysis of the Scott Sisters Case - Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown.........<br/><br/>Hashtags for Health? On the Strategic Use of Hashtags in a Multi-Sectoral Advocacy Coalition - Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo......... <br/><br/>Responsiveness and Interactivity: Relational Maintenance Strategies in an Online Environment - Ruth Avidar.........<br/><br/>The Democracy of Reddit: Transparency and Two Way Communication in Online Community Management - Amber L. Hutchins and Natalie T. J. Tindall.........<br/><br/>The Challenge of True Engagement: How 21st Century Gay Pride Organizations Strategically Use Social Media to Mobilize Key Stakeholders - Dean E. Mundy.........<br/><br/>Perception Is Reality: Understanding Tactics That Enhance or Diminish Credibility in Social Media - Carolyn Mae Kim.........<br/><br/>A Communicatively Constituted Online Crisis: A Theoretical Proposition for Studying Crisis Development in Social Media Communicative Interactions - Chiara Valentini, Stefania Romenti, and Dean Kruckeberg......... <br/><br/>Digital Naturals and the Rise of Paracrises: The Shape of Modern Crisis Communication - W. Timothy Coombs.........<br/><br/>From Text, to the Static Image, to Live-Streaming Apps: An Overview of Social Media Technology Use during the Critical Period of a Crisis - Joe Downing.........<br/><br/>Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication - Yan Jin, Lucinda Austin, Jeanine P. D. Guidry, and Candace Parrish......... <br/><br/>Back to Basics: Examining Key Demographics in New Media and Crisis Communication - Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin......... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duhe, Sandra |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/05/2025 | Professional book centre | 7387.38 | 302.231 DUH | 47280 | 19/05/2025 | 1 | 19/05/2025 | Books |