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1.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8342 MOO.

2.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Helen Katz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2014
Availability: Items available for loan: Main Library (1)Call number: 302.23 KAT.

3.
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Marketing communications management : integration, engagement & interaction / Paul Copley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2014
Availability: Items available for loan: Main Library (1)Call number: 658.802 GOP.

4.
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Tourism and social marketing / C. Michael Hall by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2014
Availability: Items available for loan: Main Library (1)Call number: 658.8 HAL.

5.
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Marketing for hospitality and tourism/ Philip Kotler, John T. Bowen and James C. Makens by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson, 2014
Availability: Items available for loan: Main Library (1)Call number: 338.4791068 KOT.

6.
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Marketing management/ Philip Kotler and Kevin Lane Keller by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 KOT.

7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 9th ed. 6th reprint.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : 2015
Availability: Items available for loan: Main Library (1)Call number: 659.1 BEL.

8.
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Understanding social media : how to create a plan for your business that works / Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page India Pvt. Ltd., 2015
Availability: Items available for loan: Main Library (1)Call number: 302.231 RYA.

9.
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Social media marketing : theories & applications / Stephan Dahl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2015
Availability: Items available for loan: Main Library (1)Call number: 658.872 DAH.

10.
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Marketing communications / John Egan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2015
Availability: Items available for loan: Main Library (1)Call number: 658.802 EGA.

11.
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Adapting to markets : repackaging commercials in Indian Languages / Sunitha Srinivas C. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2015
Availability: Items available for loan: Main Library (1)Call number: 651.10954 SUN.

12.
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Tourism : planning, marketing and management / Krishnan K. Kamra by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kanishka Publishers, 2014
Availability: Items available for loan: Main Library (1)Call number: 338.4791 KAM.

13.
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Social media marketing / Tracy, L. Tuten and Michael R. Solomon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2015
Availability: Items available for loan: Main Library (2)Call number: 302.231 TUT, ...

14.
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Social marketing in India / Sameer Deshpande and Nancy R. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publications, 2013
Availability: Items available for loan: Main Library (1)Call number: 361.00688 DES.

15.
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Marketing express / John L. Mariotti by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Capstone Publishing, 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAR.

16.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 2003
Availability: Items available for loan: Main Library (1)Call number: 658.802 MCD.

17.
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Marketing management / Arun Kumar and N Meenakshi by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing, 2016
Availability: Items available for loan: Main Library (1)Call number: 658.8 ARU.

18.
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Marketing planning and strategy / Subhash C. Jain, George T. Haley by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning, 2009
Availability: Items available for loan: Main Library (1)Call number: 658.401 JAI.

19.
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Marketing management : Indian cases / Prachi Gupta [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, 2018
Availability: Not available: Main Library: Checked out (1).

20.
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Marketing management / Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, 2017
Availability: Items available for loan: Main Library (1)Call number: 658.8 KOT.

21.
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Contemporary issues in social media marketing / Edited by Bikramjit Rishi and subire Bandyopadhyay by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2018
Availability: Items available for loan: Main Library (1)Call number: 302.231 RIS.

22.
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Film marketing / Finola Kerrigan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2017
Availability: Items available for loan: Main Library (1)Call number: 791.43658 KER.

23.
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ഓഹരി നിക്ഷേപം അറിയേണ്ടതെല്ലാം / ആര്‍. റോഷന്‍ by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: കോട്ടയം : ഡി.സി. ലൈഫ്, 2017
Availability: Items available for loan: Main Library (1)Call number: 332.6327 ROS.

24.
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Corporate communication through social media : strategies for managing reputation / Asha Kaul by
Edition: 1st ed.
Publication details: London : Sage Publications, 2017
Availability: Items available for loan: Main Library (1)Call number: 659.20285 KAU.

25.
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Marketing communication industry : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia by
Edition: 1st ed.
Publication details: London : Sage Publications, 2008
Availability: Items available for loan: Main Library (1)Call number: 658.00954 JAI.

26.
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Water pollution : it's impact on environment and society / edited by Rabi Narayana Misra by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Discovery Publishing House, 2016
Availability: Not available: Main Library: Checked out (1).

27.
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Public relations and advertising / Ramachandran Ramachandran by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi : Kerala media academy, 2016
Availability: Items available for loan: Main Library (1)Call number: 659 MAM.

28.
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ഡയറക്ട് സെല്ലിംഗ് ഇരുപത്തൊന്നാം നൂറ്റാണ്ടിലെ വിപ്ലവം / ജോബിന്‍ എസ്. കൊട്ടാരം & ബിജു ശിവാനന്ദന്‍ by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: കോട്ടയം : അബ്സലൂട്ട് പബ്ലിക്കേഷന്‍സ്, 2018
Availability: Items available for loan: Main Library (1)Call number: 658.8 KOT .

29.
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Integrated advertising,promotion and marketing : communicating in a digital world / Anubhav mishra and Tata sai vijay by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2024
Availability: Items available for loan: Main Library (1)Call number: 658.802 MIS.

30.
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The Sage handbook of social media marketing / edited by Annmarie Hanlon & Tracy L. Tuten by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 2022
Availability: Items available for loan: Main Library (1)Call number: R 658.872 HAN.



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