Integrated advertising,promotion and marketing : communicating in a digital world / Anubhav mishra and Tata sai vijay

By:

Mishra, Anubhav

Contributor(s):

Vijay, Tata Sai

Material type: Text

TextPublication details: New York : Routledge, 2024.Edition: 1st edDescription: 366pISBN:

9781032780962

Subject(s):

DDC classification:

658.802 MIS

Contents:

An introduction to IMC............................ Strategic importance of IMC............................ Segmentation, targeting, and positioning............................ Understanding consumers............................ The process of communication............................ Creativity and advertising classification............................ Media strategy and planning............................ Traditional media............................ Internet and mobile marketing............................ Social media marketing............................ Sales and trade promotion............................ Direct marketing and personal selling............................ Outdoor and support media............................ Publicity and public relations............................ Measuring the effectiveness of marketing campaign............................ Ethical, social, and regulatory perspectives............................ Global and cultural challenges............................ Direct marketing and personal selling............................ Outdoor and support media............................ Publicity and public relations............................ Measuring the effectiveness of marketing campaign............................ Ethical, social, and regulatory perspectives............................ Global and cultural challenges............................

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Main Library	658.802 MIS (Browse shelf(Opens below))	1	Available	47266

Total holds: 0

An introduction to IMC............................

Strategic importance of IMC............................

Segmentation, targeting, and positioning............................

Understanding consumers............................

The process of communication............................

Creativity and advertising classification............................

Media strategy and planning............................

Traditional media............................

Internet and mobile marketing............................

Social media marketing............................

Sales and trade promotion............................

Direct marketing and personal selling............................

Outdoor and support media............................

Publicity and public relations............................

Measuring the effectiveness of marketing campaign............................

Ethical, social, and regulatory perspectives............................

Global and cultural challenges............................

Direct marketing and personal selling............................

Outdoor and support media............................

Publicity and public relations............................

Measuring the effectiveness of marketing campaign............................

Ethical, social, and regulatory perspectives............................

Global and cultural challenges............................

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