A new semiotics : an introductory guide for students / David Sless and ruth Shrensky

By:

Sless, David

Contributor(s):

Shrensky, Ruth

Material type: Text

TextPublication details: New York : Routledge, 2023.Edition: 1st edDescription: 181pISBN:

9780367408435

Subject(s):

DDC classification:

302.2 SLE

Contents:

Introduction what is semiotics............................ Semantics, syntactic, pragmatics and rules........................ Three observations........................ perception perceiving........................ Affordances........................ Projecting and meaning........................ The stand for relation ........................ Letness and metaphors........................ The boundary of communication the reader position........................ Controlling meaning........................ Structuralism........................ postmodernism........................ phenomenology........................ hermeneutics........................ sanitary fitting........................ cultural studies........................ dominant ideology........................ semiosis........................ monologue........................ contradictory schemata........................ humpty's limited control........................ locus meaning........................ authortext ........................ readertext........................ metaphor........................ Assumptions........................ letness chaos and communicating........................ spells to aristotle's rhetoric........................ conduit model of communication........................ mass communication........................ science communication........................ behaviourism ........................ shannon & weaver........................ paradigm........................ A faulty tower myth........................ avoiding hubris

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Main Library	302.2 SLE (Browse shelf(Opens below))	1	Available	47241

Total holds: 0

Introduction what is semiotics............................

Semantics, syntactic, pragmatics and rules........................

Three observations........................

perception perceiving........................

Affordances........................

Projecting and meaning........................

The stand for relation ........................

Letness and metaphors........................

The boundary of communication the reader position........................

Controlling meaning........................

Structuralism........................

postmodernism........................

phenomenology........................

hermeneutics........................

sanitary fitting........................

cultural studies........................

dominant ideology........................

semiosis........................

monologue........................

contradictory schemata........................

humpty's limited control........................

locus meaning........................

authortext ........................

readertext........................

metaphor........................

Assumptions........................

letness chaos and communicating........................

spells to aristotle's rhetoric........................

conduit model of communication........................

mass communication........................

science communication........................

behaviourism ........................

shannon & weaver........................

paradigm........................

A faulty tower myth........................

avoiding hubris

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