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The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Helen Katz.
Material type:
TextPublication details: New York : Routledge, 2014.Edition: 5th edDescription: 232pISBN: - 9780415856713 (pbk.)
- 302.23 KAT 23
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| 302.23 JON Key concepts in media and communications / | 302.23 JOS Mass media and rural development / | 302.23 KAL Principles of mass communication | 302.23 KAT The media handbook : | 302.23 KEL Media culture : | 302.23 KEL Media culture : | 302.23 KER Introducing media practice : |
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