McQuail's media & mass communication theory / Denis McQuail & Mark Deuze

By:

McQuail, Denis

Contributor(s):

Deuze, Mark

Material type: Text

TextPublication details: New Delhi : Sage Publications, 2021.Edition: 7th edDescription: 511pISBN:

9789354791017

Subject(s):

DDC classification:

302.23 MCQ

Contents:

Themes and Issues in Media and Mass Communication Manner of Treatment............................ Limitations of Coverage and Perspective........................... Different Kinds of Theory........................... The Study of Media and Mass Communication........................... Traditions of Analysis: Structural, Behavioural and Cultural........................... The Structure of the Book........................... Print Media: The Book........................... Print Media: The Newspaper........................... Other Print Media........................... Film as a Mass Medium........................... Broadcasting........................... Recorded Music........................... Digital Games........................... The Communications Revolution: New Media versus Old Differences between Media........................... The Continued Significance of Mass Media and Communication........................... early perspectives on media and society........................... mass culture and popular culture........................... four models of communication........................... gender and the mass media........................... new media and mass communication........................... new media and democracy........................... mass media governance........................... global mass communication........................... origins of globalization........................... international news flow........................... media culture........................... media genre........................... Audience........................... media and violence........................... media addiction........................... evolution of mass communication...........................

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Main Library	302.23 MCQ (Browse shelf(Opens below))	1	Available	47278

Total holds: 0

Themes and Issues in Media and Mass Communication Manner of Treatment............................

Limitations of Coverage and Perspective...........................

Different Kinds of Theory...........................

The Study of Media and Mass Communication...........................

Traditions of Analysis: Structural, Behavioural and Cultural...........................

The Structure of the Book...........................

Print Media: The Book...........................

Print Media: The Newspaper...........................

Other Print Media...........................

Film as a Mass Medium...........................

Broadcasting...........................

Recorded Music...........................

Digital Games...........................

The Communications Revolution: New Media versus Old Differences between Media...........................

The Continued Significance of Mass Media and Communication...........................

early perspectives on media and society...........................

mass culture and popular culture...........................

four models of communication...........................

gender and the mass media...........................

new media and mass communication...........................

new media and democracy...........................

mass media governance...........................

global mass communication...........................

origins of globalization...........................

international news flow...........................

media culture...........................

media genre...........................

Audience...........................

media and violence...........................

media addiction...........................

evolution of mass communication...........................

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