We interrupt this newscast : how to improve local news and win ratings, too / Tom Rosenstiel et al.
Publication details: Cambridge University Press, New York : 2007.Edition: 1st edDescription: 231pISBN:- 9780521691543
- 070.43 ROS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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Main Library | 070.43 ROS (Browse shelf(Opens below)) | 1 | Available | 46631 |
A prologue : what this book is for - Tom Rosenstiel and Dante Chinni...........
The knowledge base - Tom Rosenstiel and Marion R. Just...........
I- Teams and Eye candy : The reality of local TV news - Walter C. Dean and Atiba Pertilla...........
The myths that dominate local TV News : The X- structure and the fallacy of the hook and hold method of TV news- - Walter C. Dean, Atiba Pertilla, and Todd L. Belt...........
The magic formula : How to make TV that viewers will watch - Todd L. Belt and Marion R. Just...........
Steps to better coverage - Todd L. Belt and Marion R. Just...........
Putting it all into action : techniques for changing newsroom cultures - Walter C. Dean...........
The road ahead : the future of local TV news - Tom Rosenstiel and Dante Chinni...........
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