"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides a full account of television's global shift, from the development of TV formats and transnational TV networks to the emergence of tech giants and global streaming platforms (e.g., Amazon Video Prime, Disney+, Netflix, or YouTube). It underlines the role played by infrastructure, notably subsea cable networks and data centres, and technology, including communications satellites, Content Delivery Networks (CDNs), cloud computing, and Machine Learning & Artificial Intelligence, in creating the new video ecosystem. The author combines theory with knowledge gathered during twenty years of research in the media industries and benefits from exclusive access to executives in television and tech firms to provide a uniquely fresh perspective"--