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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani
Material type:
TextPublication details: New Delhi : 2015.Edition: 9th ed. 6th reprintDescription: 1016pISBN: - 9781259026850
- 659.1 BEL
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Main Library | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | 18605 |
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| 659 MAM Public relations and advertising / | 659.1 APP Strategic copywriting : | 659.1 BED Effective advertising skills / | 659.1 BEL Advertising and promotion : | 659.1 BUL Brand Journalism / | 659.1 HAC Advertising and promotion / | 659.1 HAC Advertising and promotion / |
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