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Planning for power advertising : (Record no. 5571)

MARC details
000 -LEADER
fixed length control field	00565cam a22001694a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140213130241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050713s2005 ii a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178295490 (India : pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761933549 (U.S. : pbk)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 HAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Halve, Anand Bhaskar
245 10 - TITLE STATEMENT
Title	Planning for power advertising :
Remainder of title	a user's manual for students and practitioners /
Statement of responsibility, etc	Anand Bhaskar Halve.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi ;
--	Thousand Oaks, Calif. ;
--	London :
Name of publisher, distributor, etc	Response Books,
Date of publication, distribution, etc	2005.
300 ## - PHYSICAL DESCRIPTION
Total number of pages	260p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Main Library	Main Library	13/02/2014	Mathrubhumi Books	595.00	1	659.1 HAL	8092	22/07/2015	08/06/2015	1	13/02/2014	Books