The Sage handbook of social media marketing / (Record no. 39036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05078nam a22001935i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250523123651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220427s2022 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529743784 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAN |
| 245 ## - TITLE STATEMENT | |
| Title | The Sage handbook of social media marketing / |
| Statement of responsibility, etc | edited by Annmarie Hanlon & Tracy L. Tuten |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Sage Publications, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Total number of pages | 513p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | FOUNDATIONS OF SOCIAL MEDIA MARKETING...................................<br/><br/>Introduction to Social Media Marketing - Tracy L. Tuten and Annmarie Hanlon................................<br/><br/><br/>Strategic Directions in B2C Social Media Marketing - Karen E. Mishra and Brian J. Baldus................................<br/><br/><br/>Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy - Jae Min Jung, Kyeong Sam Min, Kristen R. Schiele, Anthony Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt and James J. Kellaris................................<br/><br/><br/>Consumer Ties and Social Media Consumer Culture in Social Media Networks - Duygu Akdevelioglu and Alladi Venkatesh................................<br/><br/><br/>From Global Activism to Knowledge-Sharing with Colleagues: A Typology of Online Communities - Stephan Dahl and Ana Margarida Barreto................................<br/><br/><br/>METHODOLOGIES AND THEORIES IN SOCIAL MEDIA MARKETING................................<br/><br/><br/>Social Media Research Using Big Data Types, Techniques, and Technologies - Theo Lynn and Pierangelo Rosati................................<br/><br/><br/>Analysing Digital Dialogue: Implications for Research and Practice - Sarah Glozer................................<br/><br/><br/>Approaches to Emotion and Sentiment Analysis - Ana Isabel Canhoto................................<br/><br/><br/>Social Contagion and Virality in Online Networks - Franco Curmi................................<br/><br/><br/>Eye Tracking as a Research Method for Social Media - Ellen Roemer, Julia Thalmann, Ulya Faupel and Maike Hübner................................<br/><br/><br/>II CHANNELS AND PLATFORMS IN SOCIAL MEDIA MARKETING................................<br/><br/><br/>Geopolitical Overview of Social Media Platforms: From Beijing to Berlin - Sabine Baumann................................<br/><br/><br/>The Social Shopping Movement in China: From TaoBao to WeChat - Wenkai Zhou................................<br/><br/><br/>Social Media Data in Digital Placemaking - Brendan James Keegan and Rossano Schifanella................................<br/><br/><br/>How Influencers Influence: Conceptualizing the Influencer Map for Marketing - Karen Freberg, Brian G. Smith, and Lauren Silva................................<br/><br/><br/>TOOLS, TACTICS AND TECHNIQUES IN SOCIAL MEDIA MARKETING................................<br/><br/><br/>Social Media Marketing: The Opportunities and Challenges of Paid, Owned, and Earned Media - Valeria Penttinen and Robert Ciuchita................................<br/><br/><br/>A Typology of Brand-Related Content on Social Media - Jana Gross................................<br/><br/><br/>Virtual Influencers: Antecedents and Typologizing - Jon Engström................................<br/><br/><br/>Visual Communication in Social Media Marketing Natalia Maehle, Caterina Presi, and Ingeborg - A. Kleppe................................<br/><br/><br/>Memes: Interactive Creative Intertextuality on Social Media - Alexander V. Laskin and Yasha A. Laskin................................<br/><br/><br/>Do You Speak Emoji? The Language of Emojis - Ivana Ebel and Joatan Preis Dutra................................<br/><br/><br/>MANAGEMENT AND METRICS IN SOCIAL MEDIA................................<br/><br/><br/>Positive Messaging and Employee Brand Advocacy - Ann M. Torres and Aisling Keenan Gaylard................................<br/><br/><br/>Firm Strategies for One-on-One Exchanges with Customers in Social Media - Kelly Hewett, Steven Hoornaert, and Matthijs Meire................................<br/><br/><br/>Understanding Complaining, Service Failure Identification and Service Recovery via Social Media - Karen Jones................................<br/><br/><br/>Organizational Exit Strategies on Social Media Platforms - Björn Kruse and Carsten D. Schultz................................<br/><br/><br/>Social Media Metrics: From Vanity to Sanity - Karen E. Sutherland................................<br/><br/><br/>A/B Testing in Social Media - Carolyn Popp Garrity................................<br/><br/><br/>ETHICAL ISSUES IN SOCIAL MEDIA................................<br/><br/><br/>The Reputation Economy: A Tale as Old as Time or a New Paradigm? - Laura Schrier Rifkin, Canan Corus and Colleen P. Kirk................................<br/><br/><br/>Unethical Behaviour of Social Media Influencers: History, Practice and Future Research - Marina Leban................................<br/><br/><br/>The Ethics of Using Social Media Influencers for Marketing Purposes - Irina Gorea and Jenna Jacobson................................<br/><br/><br/>Managing Incivility in Online Brand Communities - Denitsa Dineva and Jan Breitsohl |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hanlon, Annmarie |
| Relator term | editor. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L. |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | For Reference Only | Main Library | Main Library | 23/05/2025 | Professional Book Centre | 14004.00 | R 658.872 HAN | 47267 | 23/05/2025 | 1 | 23/05/2025 | Reference |