Advertising / (Record no. 30610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220117b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael Puthenthara, A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc | A. Michael Puthenthara |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kochi : |
| Date of publication, distribution, etc | 2015. |
| Name of publisher, distributor, etc | Kerala media academy, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Total number of pages | 280p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fundamentals of merketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 17/01/2022 | Kerala media academy | 240.00 | 1 | 659.1 PUT | 40007 | 04/02/2025 | 20/01/2025 | 1 | 17/01/2022 | Books | ||||
| Dewey Decimal Classification | Main Library | Main Library | 17/01/2022 | Kerala media academy | 240.00 | 659.1 PUT | 40008 | 17/01/2022 | 2 | 17/01/2022 | Books |