Understanding India : (Record no. 15022)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502cam a2200157 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160521160735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160521b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132113928 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23050954 |
| Item number | CHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhya, Rohitashya |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding India : |
| Remainder of title | cultural influences on Indian television commercials / |
| Statement of responsibility, etc | Rohitashya Chattopadhyay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage Publications, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Total number of pages | 175p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/05/2016 | Mathrubhumi Books | 695.00 | 1 | 302.23050954 CHA | 21189 | 21/11/2023 | 06/11/2023 | 1 | 21/05/2016 | Books |