Marketing communications management : (Record no. 11274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a22001935i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150604150410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131129s2014 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857027863 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857027870 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 GOP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copley, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications management : |
| Remainder of title | integration, engagement & interaction / |
| Statement of responsibility, etc | Paul Copley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Sage Publications, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Total number of pages | 464p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 04/06/2015 | Current Books, Calicut (D. C. Books) | 4190.00 | 2 | 658.802 GOP | 16351 | 07/11/2016 | 27/10/2016 | 1 | 04/06/2015 | Books |