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Marketing planning and strategy /

Jain, Subhash C.

Marketing planning and strategy / Subhash C. Jain, George T. Haley - 8th ed. - Delhi : Cengage Learning, 2009. - 643p.

ISBN: 9788131531778

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.401 / JAI

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