000 00432nam a22001577a 4500
008 131230b xxu||||| |||| 00| 0 eng d
082 _a302.23 KAL
100 _aKaliyadan, Ratheesh
245 _aPrinciples of mass communication
_cRatheesh Kaliyadan
250 _a5th ed.
260 _aKozhikode
_bMedia analysis & research centre
_c2012.
300 _a323p.
650 _aMass communication
650 _aMedia
942 _2ddc
_cBK
999 _c4858
_d4858