TY  - BOOK
AU  - Katz,Helen
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying 
SN  - 9780415856713 (pbk.)
U1  - 302.23 KAT 23
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
ER  -