TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners 
SN  - 8178295490 (India : pbk)
U1  - 659.1 HAL 22
PY  - 2005///
CY  - New Delhi, Thousand Oaks, Calif., London
PB  - Response Books
KW  - Advertising
ER  -