TY  - BOOK
AU  - Vilanilam, J. V.
AU  - Varghese, A. K
TI  - Advertising basics: a resource guide for beginners 
SN  - 9780761998105
U1  - 659.1 
PY  - 2004///
CY  - London
PB  - Sage Publications
KW  - Advertising
ER  -