TY  - GEN
AU  - Kaul, Asha
AU  - Chaudhri, Vidhi
TI  - Corporate communication through social media: strategies for managing reputation 
SN  - 9789386446190
U1  - 659.20285 
PY  - 2017///
CY  - London
PB  - Sage Publications
KW  - Open source branding
KW  - Demand marketing
KW  - Infuence of social media on crisis communication
ER  -