TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital media and innovation: management and design strategies in communication 
SN  - 9781452241418 (pbk. : alk. paper)
U1  - 302.23068 
PY  - 2017///
CY  - California
PB  - Sage Publications
KW  - Mass media
KW  - Organizational effectiveness
ER  -