TY - BOOK AU - Ryan,Damian TI - Understanding social media: how to create a plan for your business that works SN - 9780749473563 (paperback) U1 - 302.231 PY - 2015/// CY - London PB - Kogan Page India Pvt. Ltd. KW - Internet marketing KW - Social media KW - Marketing KW - Strategic planning ER -