TY  - BOOK
AU  - Kleppner, Otto
AU  - King, Karen Whitehill
AU  - Reichert, Tom
TI  - Kleppner's advertising procedure
SN  - 9780136110828
U1  - 659.1  
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
ER  -