TY  - BOOK
AU  - Sylvie,George
TI  - Media management: a casebook approach 
SN  - 9780805861976 (pbk.)
U1  - 302.23065 SYL 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Case studies
ER  -